BARCELONA, Spain (AP) — Barcelona will sell the title rights to its storied stadium for one year in an effort to raise money for the fight against the coronavirus.
The Spanish club’s executive board said Tuesday it will donate the entire fee raised by selling the title rights to the Camp Nou to fighting the global pandemic.
The Camp Nou is the biggest stadium in Europe with more than 99,000 seats. It has never had a sponsor since it opened in 1957.
“We want to send a universal message: For the first time someone will have the opportunity to put their name on Camp Nou and the revenues will go to all of humanity, not just Barca,” club vice president Jordi Cardoner told The Associated Press.
“The initiative arose in an emergency situation. We think that we have to have a very quick response, putting our crown jewel at the
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