L.A.’s favorite personal injury attorney-turned-billboard mogul is moving on up in the 90210. Jacob Emrani, the flamboyant self-promoter famed for his highly unconventional “Call Jacob!” marketing techniques, has purchased a nearly 10,000 sq. ft. manor of a home just off Sunset Boulevard, in what is arguably Beverly Hills’ most coveted neighborhood pocket.
Before his big marketing push, Emrani was just another accident lawyer swimming in a veritable sea of L.A.-based accident lawyers. But then came an avalanche of catchy radio jingles and TV commercials. Soon there were billboards, plastered all over the Southland, with Emrani’s smiling face beaming down on the hellacious traffic below. And within a couple years, the Iranian-American legal guru was a SoCal household name.
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Eventually, the advertising began getting increasingly strange — there were eyebrow-raising stunts like the infamous billboards showing Emrani’s head
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