By Uday Sampath Kumar
(Reuters) – Lowe’s Co Inc
Sellers of paint, tools and gardening equipment have been among the winners since the start of the COVID-19 pandemic, as people take up more repair and remodeling projects themselves while hunkered down at home.
But business for handymen, carpenters or professional contractors, who tend to shop more at Home Depot, has slowed.
Lowe’s is expected to post same-store sales growth of 11.7% when its reports its May-July quarter results, while Home Depot, scheduled to report on Tuesday, is expected to post a 10.2% rise.
“Lowe’s should outperform Home Depot handily,” Wedbush Securities analyst Seth Basham said, estimating that about 75% of Lowe’s total sales come from DIY customers, compared with about 55% for Home Depot.
Still, both have continued to invest in pulling in high-spending building contractors, as U.S. homebuilding jumps amid rising demand for housing in suburban and rural areas.
The rush to the suburbs, as more companies allow work-from-home, has been a boost for Lowe’s, which has a majority of its stores located in those areas.
Graphic: Interactive graphic on foot traffic https://graphics.reuters.com/HOMEIMPROVEMENT-RESULTS/azgpokqbxpd/index.html
Graphic: Interactive graphic on same-stores sales https://graphics.reuters.com/HOMEIMPROVEMENT-RESULTS/jznpnkybmvl/index.html
Analysts say Lowe’s has also better targeted young home owners through a millennial-focused marketing campaign, which features interior designer Bobby Berk from the hit Netflix show “Queer Eye”.
To be sure, Lowe’s is a long way from overtaking its rival in total revenue or profit.
“We’re expecting Lowe’s to beat estimates, but the one challenge they have against Home Depot is their margins. Their sales are coming through, but they need better margins to compete,” said Jim Boothe, chief investment officer of Brentview Investment Management, which holds a stake in Lowe’s.
(Reporting by Uday Sampath in Bengaluru; Editing by Sweta Singh and Saumyadeb Chakrabarty)
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.